About Luke.
I'm a copywriter based in the Bay Area with nine years of experience writing for fashion, lifestyle, and luxury brands. My work is about language as a brand direction. I craft specific voices, find the right rhythm, and cultivate the silence that makes every line resonate.
I've built brand voices from the ground up and written campaigns across every format: storytelling, guidelines, taglines, scripts, editorial, packaging, and email. Before that, years of editing and commissioning gave me a sensitivity to what a good sentence actually does, how it earns trust, or creates desire, or makes someone feel like a brand understands them.
I work best in close collaboration with designers and creative directors, contributing to the concept rather than arriving at the end. My background in fashion, design, and display shapes how I think about the harmony between image and word.
Currently available for brand copy lead, senior copywriter, and embedded brand partnership roles.
Skills and specialisms.
Brand & Copy Leadership
Brand Voice Ownership & Governance
Tone of Voice Systems
Copy Quality Standards
Team Leadership
Copywriting
Brand, Campaign & Editorial
Product, UX & Lifecycle
Copy Editing (AP & Guardian)
Concept Development
Strategy & Narrative
Messaging Architecture
Editorial & Content Strategy
Campaign Planning
Translating Strategy into Execution
Collaboration & Operations
Cross-Functional Partnership
Agency-Relationship Management
Creative Briefing
Project Leadership