About Luke.

I'm a copywriter based in the Bay Area with nine years of experience writing for fashion, lifestyle, and luxury brands. My work is about language as a brand direction. I craft specific voices, find the right rhythm, and cultivate the silence that makes every line resonate.

I've built brand voices from the ground up and written campaigns across every format: storytelling, guidelines, taglines, scripts, editorial, packaging, and email. Before that, years of editing and commissioning gave me a sensitivity to what a good sentence actually does, how it earns trust, or creates desire, or makes someone feel like a brand understands them.

I work best in close collaboration with designers and creative directors, contributing to the concept rather than arriving at the end. My background in fashion, design, and display shapes how I think about the harmony between image and word.

Currently available for brand copy lead, senior copywriter, and embedded brand partnership roles.


Skills and specialisms.

Brand & Copy Leadership

  • Brand Voice Ownership & Governance

  • Tone of Voice Systems

  • Copy Quality Standards

  • Team Leadership

Copywriting

  • Brand, Campaign & Editorial

  • Product, UX & Lifecycle

  • Copy Editing (AP & Guardian)

  • Concept Development

Strategy & Narrative

  • Messaging Architecture

  • Editorial & Content Strategy

  • Campaign Planning

  • Translating Strategy into Execution

Collaboration & Operations

  • Cross-Functional Partnership

  • Agency-Relationship Management

  • Creative Briefing

  • Project Leadership