Brand Voice & Copy Lead based in the Bay Area. Specializing in turning strategy into storytelling that teams can scale.
Intro
Luke Spacey is a Brand Voice & Copy Lead with nine years of experience shaping strategy into tone of voice, editorial content, and narrative frameworks for established and emerging brands. I help teams move fast with confidence and clarity, reduce revision cycles, and align messaging across brand touchpoints.
Work
Below are a selction of project case studies that focus on voice strategy, narrative development, and messaging architecture, which have scaled trust and clarity across various channels.
Expertise
Brand Voice Ownership & Governance
Own and scale brand voice through strategic tone and messaging development, and copy guidelines that integrate across teams and channels.
Editorial & Campaign Narrative Development
Lead narrative development from strategy through execution, shaping campaign frameworks and editorial content that scale across brand touchpoints.
Scalable Copy Systems & Team Leadership
Design and implement copy systems and workflows that enable teams to produce consistent, high-quality work at scale.
Note on the work
All works on this site are the property of my former employers or clients and are featured here with their express permission.